March 31, 2018
A note to staff from Andrea Katz:
Happy holidays to those of you who observe something this weekend.
The dates of the SPRING FUND DRIVE are:
Wednesday May 2nd to May 30th.
The schedule and a list of deadlines will be sent shortly.
During the month of APRIL, leading up to the drive, each program will be required to sign up 1 new BAI BUDDY per week during their show.
Information in the April e-Newsletter informs listeners about the initiative during April; for every 85 new BAI Buddies, we will reduce 1 day of the fund drive.
Tony Bates will be communicating about scripts and pitch ideas that you can use.
Here come the usual fund drive reminders for producers:
1- Premium pricing is sent to Tony Bates for approval prior to your registering an item.
2- Register premiums as soon as possible. Same day or at show time registrations cannot be accommodated.
3- Premiums are registered through the staff page (www.wbai.org/staff). Where schedules and dates of the drive are also posted.
4- Premiums are not registered until you receive an email saying it has been put on the donation site and a link for you to check the accuracy on give2wbai.org.
5- Previously offered premiums must be registered. Just fill in the form with your show name, the name of the premium, the code in the description box, check off previously offered, and enter the air date. Put XXX in all other fields.
6- Weekend through Monday show registrations need to be completed by end of business on the Thursday before.
7- Tallies for each day are posted on the staff site.
Thank you all for you hard work keeping us going with terrific premiums!
Let me know if you have any questions, and have a good weekend!
Dear WBAI Staff and Producers,
WBAI Management is launching a new initiative effective April 1, 2018 where we expect each hour show to generate 5 new BAI Buddies for the month of April. This initiative would significantly reduce our on air fund drive days. As you know, fund drive represent over 85% of our income whereas it should be closer than 35% at most. In an effort to diversify our revenue stream. You should be receiving an e-mail from Tony Bates and Andrea Katz shortly with instructions and suggestion to best increase your chance of success.
Management will do its best to support you in this endeavor because it will be a win win for all - less on-air fund drive days; less pressure on Management to generate revenue on air, less pressure on producers to generate on-air revenue, more time spent producing shows for our listeners.
Note: On an average a BAI Buddy donates $15.00 per month. With 168 show hours in a week we can generate $12,600 per month of new BAI Buddies.
Thanks,
Berthold Reimers
WBAI Radio 99.5 FM
General Manager
Simply business as usual, of course. I emphasize the word ‘business’, though I note as well that it continues to hemorrhage money at quite an impressive rate.
ReplyDeleteStock in Tesla, anyone?
~ ‘indigopirate’
It says that each show will be "required" to recruit one new buddy per week. What is the penalty for not meeting this quota?
ReplyDeleteII would imagine that might depend on ancestry more than ability.
DeleteChris,
ReplyDeleteOne little known fact about Milton Allimadi: He defrauded Holocaust survivors out of tens of thousands of dollars.
Ed Manfredoni
"Thank you all for you hard work keeping us going with terrific premiums!" HAHAHA That laugh made my day!
ReplyDeleteSDL
Yes, that was a good one!
DeleteSeriously? She cant just say Happy Easter? Is she so afraid of someone somewhere taking offense at wishing Happy Easter? Is it that much trouble to acknowledge one holiday?
ReplyDeleteGood luck getting these programmers to start recruiting buddies. Arent these the same people pushing for the MNN deal on air? Arent these the same people who believe they own their time slots?
Many of them are indeed vacillating, which is what unprincipled opportunists inherently do.
Delete