We find ourselves on the eve of another month-long fundraising marathon. This practice of on-the-air begging began June 29th, 1965, but it was not the snake oil market that it has become. We called it a "marathon," because that's what it was, and the stations fate really did hang in the balance. Years later, someone told us that we had come up with a unique concept: suspending all regular programming and pitched uninterrupted until our goal was reached in pledges. No premiums, just a promise that listener support would keep this unusual radio station and its intelligent program schedule on the air. That was really all our listeners wanted. Born out of desperation, the idea was hatched over lunch with News Director, Joanne Grant, whom I had hired a couple of weeks earlier.
Seeing the overwhelming result of this experiment, Pacifica's President, Hallock Hoffman, asked me to conduct a marathon at each of our other stations, KPFA and KPFK. They, too, exceeded their respective goals and fund raising marathons became an annual event—there were no additional ones nor were "premiums" lures needed. See