March 31, 2018
A note to staff from Andrea Katz:
Dear WBAI Staff and Producers,
WBAI Management is launching a new initiative effective April 1, 2018 where we expect each hour show to generate 5 new BAI Buddies for the month of April. This initiative would significantly reduce our on air fund drive days. As you know, fund drive represent over 85% of our income whereas it should be closer than 35% at most. In an effort to diversify our revenue stream. You should be receiving an e-mail from Tony Bates and Andrea Katz shortly with instructions and suggestion to best increase your chance of success.
Management will do its best to support you in this endeavor because it will be a win win for all - less on-air fund drive days; less pressure on Management to generate revenue on air, less pressure on producers to generate on-air revenue, more time spent producing shows for our listeners.
Note: On an average a BAI Buddy donates $15.00 per month. With 168 show hours in a week we can generate $12,600 per month of new BAI Buddies.
WBAI Radio 99.5 FM