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Could be a good idea, but that depends on Guru Gallagher's approach and, in the end, on the product. Will Gallagher stick a pin in the assembled egos? Will they be taught that it's naughty to lie to listeners? Will the fundamentals of copyright laws be revealed to them? Will people actually receive the "gifts" they overpaid for? How much is Gallagher charging for this workshop?
There are several Richard Gallaghers around, I suspect this to be the one who wrote the book, "How To Tell Anyone Anything"? How to sell anyone anything?
There are several Richard Gallaghers around, I suspect this to be the one who wrote the book, "How To Tell Anyone Anything"? How to sell anyone anything?
Any questions?
Very interesting and probably good idea, overall. The questions you ask in the graphic are all valid to this class. However, If the staff, who normally get interrupted for infomercials, are being asked to go to this, it may mean a move away from the infomercials is in the works, by getting the staff educated on fundraising. I'm curious to see the results. No matter what, it's a good idea trying to make the staff better at earning money. Too early to give praise, but Murillo may be understanding of a major problem here, like Phillips was.
ReplyDeleteSDL
Given the relative success of the infomercials, I don't see them being shelved—although they certainly ought to be. I do see a possibility of endless rebroadcasts being eliminated, the constant repeats (The Natalie Thandiwe-Gwen Scott commercial being a grating example) have listeners reaching for the escape button.
DeleteA compelling aspect of our first marathons was the urgency that so clearly came through. Everything was done live, an update of the total received in pledges was given regularly, and listeners knew that they basically controlled the length of the marathon, because it would end and regular schedule would resume the very moment our goal was reached. They knew that they could trust us to hold to that promise. As I said, the marathon cancelled all regular programming, giving the regular listener-sponsor an added incentive to end it.
During our second marathon, an elderly lady came to the station and asked to see the manager. She handed me a manila envelope and told me that she was not a WBAI listener, but that she had come upon us by accident and was so moved by "all those young people" needing money to save their radio station. She had a good idea of the nature of WBAI's broadcasts, derived from listening to pitchers making frequent reference to it. "I was going to give this to Vassar," she continued, "but I thought it could do more good here."
The envelope contained personal letters written to her by Edna St. Vincent Milay, a Vassar college mate who had become a close friend. There were three letters, as I recall, one of which was handwritten and one mailed from China.
This alone turned out to be worth more than our entire goal. We eventually sold the letters for several thousand dollars.
I mention this, because it would never have happened if that lady had heard the infomercials and shameless hawking that is the hallmark of toy's WBAI marathons. Nor, I suspect, would she have been impressed by the current station's regular programming.
Too bad WBAI cannot channel Don Lapre with his "tiny classified ads".
ReplyDeleteMaybe Pacifica can make the imprisoned Kevin Trudeau iED? Or Mumia honorary PD of WBAI?
DeleteSDL
SDL
Why honorary? Surely, Mumia can also fake a PD position, and the BaiBais will allow him to keep his stage name. Trudeau? A perfect Pacifica governance guy, he could be dubbed iPP Interim Political Prisoner.
DeleteLapre, of course, is away on assignment.
Trudeau as iPP is great! They'll get a 10 year run out of that one...
DeleteSDL
Indeed, and the move to the new Rikers Island studios may also to a world of good.
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